There is big talk these days about diversifying and not putting all of your income eggs into one basket. If you are in direct sales or a home party plan company, this applies to you too. You need to make sure that you have multiple ways to monetize your current customers.
This can sometimes mean selling products from more than one company. Two of the best companies to do this with are Tupperware and AVON.
Both companies have universal appeal. Both are household names, and both have been serving customers for decades. Chances are, your mother and grandmother has purchased products from both Tupperware and AVON.
The customer base is about the same too. AVON has new catalogs and campaigns every two weeks; Tupperware has new brochures almost every month.
The products do not compete, but complement one another. Your customers will appreciate the strength and variety of the products you offer.
So how do you sell both Tupperware and AVON together locally, in your offline business market? It’s actually a lot easier than you would think.
The best way to notify new customers that you are selling both AVON and Tupperware is to prepare door hangers to hang on various doors throughout your neighborhood, or a new neighborhood close to your home. Purchase these door hangers from AVON, as Tupperware’s are more expensive.
In the door hanger, place your current AVON campaign, and a monthly flier from Tupperware, and a business card saying “Contact me for a FREE gift!”. Your free gift can be an AVON sample or a Tupperware Citrus Peeler.
Place one of these door hangers on every door in the neighborhood. No need to knock on the doors if that makes you uncomfortable, but be sure and introduce yourself to anyone you see outside.
Keep in mind that your first attempt at attracting a new neighborhood will probably be unsuccessful. Customers generally need to see an offer between 3 and 7 times before they take action.
So what do you do? You repeat this method for no less than the next two campaigns. If you can afford it, do three or four more campaigns in the exact same neighborhood.
The easiest way to do this is to buy catalogs by the 100. Spend one to two months on any given neighborhood, collect your new customers, and move onto the next neighborhood. You should pick up 5-10 new customers from each campaign.
Since AVON catalogs come out every two weeks, and Tupperware brochures every month, include only one Tupperware brochure per month. This will save you a little money.
In a matter of months, you will have dozens of new customers and will have built up both businesses. Your AVON customers will order from you on average once per month, and your Tupperware customers once every two to three months.
Keep in mind that your customers may also be enticed to date a Tupperware party. Because you have built a relationship with them over the months, when they decide they are ready to have a party, it will be you they come to.