2009 Q1 Oven, Microwave And Toaster Export Analysis

In this sweeping global economic turmoil, China is also difficult to do “alone”, as the economic crisis in 2008, the in-depth, home appliances exports, particularly exports of small household appliances bear the brunt of Western-style affected.

2009 in the first quarter of oven,

Microwave ovens And export of Bread

Double the amount of exports of dual-focused brands market shrinking?? The first quarter of 2009, oven, microwave and toaster export analysis

According to IMF forecasts, the 2009 world economic growth will be only 2.2%, while the developed economies will appear first full year of negative growth since World War II in 2009, the economy will decline 0.3%. Similarly, in this sweeping global economic turmoil, China is also difficult to do “alone”, as the economic crisis in 2008, the in-depth,

Home Appliances Exports, especially Western Small appliances Export the first to be affected. Here we toaster, microwave and toaster, for example, take a look at these types of small household appliances export market for the first quarter of 2009, the general situation.

Shrinking demand, some products are still present highlights

From the “industrial-line” statistics of the Customs data, the majority of small household appliances export volume from the first half of 2008 began to decline, and this trend has been maintained into 2009. Oven the first quarter of 2009, which fell more than 80% year on year, more than 20% microwave oven, toaster exports in 2009 has been low.

Customs data show the first quarter of 2009, total export volume of China Oven over 3 million units, total export value of more than 060 million U.S. dollars, down 67% year on year. As can be seen from the Figure 1, the economic crisis on exports of oven in April 2008 began the beginning of another, the export volume decreased from 400 per month beginning more than million dropped to less than about 2 million units in September and October of the peak of the second half of exports made a slight improvement in export performance, but in April 2008, the monthly export volume has been difficult to break through 2 million units. In addition, we see that the first quarter of 2009, exports of each month to maintain and the same period in 2008, the same trend, but with the spread of economic crisis, overseas demand on the electric oven further shrinking of the first quarter of 2009 only on exports at 100 million units.

By contrast, we found that the economic crisis on the export of microwave oven is clearly smaller than that. Microwave oven the first quarter of 2009, exports about 8.27 million units, exports nearly 400 million yuan, and fell over the same period in 2008, about 22% and 16%. By comparing the oven and other small household appliances export volume changes, we found that although the economic crisis has been raging around the globe, including the oven,

Cooker And other small household electrical appliances exports have fallen sharply, but the microwave oven as a family necessity, in the second half of 2008 have remained high in the export.

Similarly, by the economic crisis, another typical Western-style small appliances?? Bread export weakness has been extended to the first quarter of 2009, exports increased from January 2009 to 880,000 in February of the audience down to less than 31 million until March exports rose just less than 540,000 units. And oven, microwave and other small appliances than bread will export a relatively longer recovery period.

Economic crisis, was forced to compress the low end market

Observation of toaster, microwave and toaster in the average export price, we find that the economic crisis period, exports of small household electrical appliances is often accompanied by a decline in the average price of its exports rise.

2008 4 month onwards the average price from the oven before the crisis rose to 12 U.S. dollars to 20 dollars, then remained stable at this price level. Similarly, the average price of microwave ovens are exported each of the second half of 2008 up 5 dollars. In addition, the combination of Figure 1, we find that the price rise in two different ways as reflected in export performance, the microwave oven’s slow price increases, making exports relatively less affected.

Undeniable, small household electrical appliances itself functional, technical improvements and new product release, such as rising in tandem with the general push toward high-end of its price is also rising. But in addition, the economic environment is affecting demand for small household electrical appliances is an important factor in market changes, we found that often times the economic downturn, the market demand for low-end products will rapidly reduce the demand to focus on high-end products, the also reflects the higher average price of products.