Approaching 51, a new round of jewelry Consumption Will enter a golden season. Shenzhen gold jewelry enterprise workers work overtime in busy though, but the bosses are exceptionally heavy heart. Late last year the price of gold has just crossed the 500 U.S. dollars raw material / ounce mark before April of this year rose to 600 / ounce. Rising gold prices, not only higher costs, but also squeezing the already very thin profit margins, causing many gold companies difficult. Challenges, Shenzhen City, Guangdong, general manager of De-Fen Ho jewelry, said: “Guangdong Hao will continue to seek development with prestige first.”
Face difficulties Zhinanershang Yuehao Young, general manager of De-Fen emotionally heavy calculations to: just set up factories in 2001, the plant is only 3 designers, more than 300 workers; gold price is 72 yuan 1 gram, 1 gram of gold plant earn 5 cents, Sha Tau Kok, there were more than 50 gold producers. 5 years later, the Guangdong House has 30 designers, over 1400 workers, 1 gram of gold prices have risen more than 160 yuan. Although gold prices rose 220% of raw materials, but its profits or 1 gram of gold 5 corner of the profits. Sha Tau Kok is now only a few gold producers. “
The face of high raw material prices of gold, high-cost inputs, low-margin market environment, De-Fen said firmly: Although we are full of difficulties and stress. However, consumers need to fine gold jewelry, fashion jewelry market needs require innovative fine, so no matter how difficult the road ahead, Yuehao will go all out Zhinanershang.
It is understood that the face of such difficulties, gold jewelry manufacturers are afraid to raise the processing fee, for fear customers snatched away by other manufacturers. Home a few manufacturers mercenary, brains opportunistic, pushing boundaries, the phenomenon of doping fraud occurs when, to end a serious impact on the reputation of retailers, but also destroyed the jewelry industry Management Order. “I sincerely hope that the leadership of government departments and associations and help to further standardize the jewelry market, unified to improve processing fees, increase the capacity of independent innovation jewelry business, to promote the jewelry industry.” De-fen says.
Start from their own self-discipline As a comprehensive wholesale business, Yuehao always adhere to the “people-oriented, credit first” purpose. From the end of 2003, the Guangdong high within the company carried out the activities promoted by self-discipline.
De-Fen, said: “self-discipline campaign started, we plant a week on semi-finished products for sampling, once discovered the phenomenon of non-compliance, will be using the product immediately re-melted; for OTC jewelry, gold jewelry company must meet requirements 99.1%, thousands of gold to 99.9%, 18K Gold to 75.5%. Meanwhile, we have gradually optimize Products workflow, maintain a strict every pass, and archive all test data classification, tracking changes in each product’s quality, timely process and technical guidance to ensure that customers can stand the hands of all the goods selected test quality inspection departments, earned reputation in the minds of consumers. “
After two years of continuous quality self activities Yuehao remained stable product quality, process excellence. Good product quality has won many honors for the Guangdong House: March 15, 2002, the authority of the Chinese gold jewelry appraised as excellent brand and quality of trust units; for three consecutive years Guangdong Province Consumer Council as a “quality of trust units.” During this period, many customers Yuehao get the sincere help and guidance to the Guangdong House to discover the problem, continue to study and perfect, will be high quality, exquisite products showed in front of consumers.
Adhere to independent innovation Premier Wen Jiabao pointed out that the recent visit to Shenzhen, independent innovation is the core of competitiveness, innovation determines the competitiveness of your industry, but also determine your chain in the international division of labor “status.”
Years, Yuehao adhere to the road of independent innovation in order to avoid product homogeneity, and expand the design and technical personnel, won the end-consumer groups on Yuehao brand recognition. In 2005, “Jane Golden Quality” high number of votes to win, “Shenzhen Top Brand”, “Long Jin”, “Jane Kim goods” were awarded “China Well-known jewelry brand”, “Chinese gold and silver jewelry brand.” World Gold Council, the International Platinum Association were awarded Yuehao its 2006 series of suppliers, manufacturers, third-party promoter. Currently, Platinum Guild International has been renovated for the Guangdong House new image of the Office of platinum, k-gold hall will also be completed during the period 51. Howard will be the new image of Guangdong, or vice versa to meet the customers friends.
Yuehao this year to intensify the implementation of brand strategy, will be Jean King as the end product k-gold retail brands, so consumers have to wear beautiful jewelry. De-Fen, said: “In the future, our prime products, all voted to become successful color of raw materials, in order to avoid instrument between the detection error. To meet this year’s ‘married’ the wave, we will be based on different seasons, timely design and development of series of new products, as parts of jewelry into the charm of the market trend. ”
I am an expert from China Manufacturers, usually analyzes all kind of industries situation, such as xbox 360 carrying case , bratz fashion games.