In direct marketing there are very different challenges for the marketing manager, depending on whether they wish to approach the general public (Business to Consumer or B2C) or to communicate with other businesses (Business to Business or B2B). One of the key differences is in market segmentation. It is of course true that some of… Read More »
Have you heard of companies like Avon, Mary Kay, and Tupperware? If so, than you are already familiar with direct sales. Direct sales is an affordable way for women to start a business part-time or full-time from home. Companies, like the ones previously mentioned, have done the ground work for you so you can get your… Read More »
No one is born a salesperson, any more than one is born a doctor or born a lawyer. Sales is a profession. To be successful in any profession one must learn not only the basic techniques, but also how to apply those techniques. Success in sales makes use of all … Read More »